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SEO For Business

Right now, potential customers will be searching for your products and services ‐ and if they don’t find their way to your site, you could be deferring them to a competitor. Imagine if your website could rank above your competitors’, using the kind of search terms that turn your visitor traffic into revenue. When it’s done well, search engine marketing can give search engines exactly what they need to put your website in a prime position on Search Engine Results Pages.

£149

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Social Media for Business

The Internet has changed our lives both personally and commercially. The boundaries between personal and business communication are now much less defined. Three quarters of us in the developed world use the internet and Social media has become a serious business marketing technique with over 90% of businesses with an in‐house marketing department using social media for marketing and committing up to 20% of marketers time in that direction. So far as your social media audience in concerned, 43% of people aged 20‐29 spend more than 10 hours a week on social media sites.

£149

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Twitter for Business

Twitter is a social media platform that is used by a wide range of people, from celebrities, who use it to communicate with their fans to companies and brands who can use it to engage their customers and attract new ones. It is also used by people for the social aspect – to chat and share information with friends. In fact, there is no restriction to who or what can have a Twitter account and often a larger company such as Starbucks will also have individual accounts for each product such as Frappuccino’s and even individual store locations.

£90

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LinkedIn for Business

Linkedin is a very well established and respected social network with over 259 million users in more than 200 countries. It’s known as “Facebook in a Suit” or the most professional level of Social networking for businesses. Linkedin is a very valuable tool to find the key decision makers within certain companies. It’s used for finding the best point of contact, gaining familiarity with their background before a call or sales pitch, making such contact much more effective.

£90

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Facebook for Business

Facebook is the world’s largest social network. With over a billion users it’s very likely that a proportion of your target customer audience will have a Facebook account. In the ‘Social Media for Business’ course you’ll have been encouraged to research and investigate the preferred social media platforms used by your target audience, so you should have a good idea at this point if Facebook is one of the right platforms for you.

£90

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